Aviation Projects
FAA Regional Flight Training Schools
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Authentic written and visual content fueling the dreams and emotions of flight school audiences:
- Social Media Post Content
- Website Updates & Maintenance
Since 2015
TWO NOTES:
1. Featured projects do not represent the full scope of industry work. // 2. Except where noted, I wrote, captured, edited, and designed all the media assets displayed in these content packages.
Active Tools in Use
- Adobe Creative Suite - InDesign, Photoshop, Premier Pro
- Bean [Writing]
- GoPro & Olympus Cameras
- Drupal
- WordPress
- Microsoft Office 360
- Constant Contact / Mailchimp
- Eventbrite
- Zoom
- Canva
- Mac OS
- Starbucks
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Championing Energized Niche Audience Organizations
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“Hey Brett! – Your work is terrific! What an artist you are in conveying a message with pictures and text! Thanks so much for what you’re doing in giving us that online presence and exposure so important to our growth! We’ve just passed our 12th anniversary and I think what you’ve done has been a major part of our success! I’m grateful for your art and for your friendship! Thanks!!”
Court Dunn, Owner – New Garden Flight Connection | October 2021
So what makes my work a better business story for these flight schools?
To see for yourself, simply Google any flight school in your area and view their social media feeds. I’d suggest visiting several for better insight into my approach into competitive distinction and audience energy, and current industry practice.
I write about what’s not there, to move audiences with… what IS there.
Much of the mass content available today focuses on visual, surface subject activities. Often not much more than photo description or self-promotional message.
My approach goes deeper, channeling a story, message, or moment that fuels the audience’s natural passion and interest in the brand, organization, or topic.
You might not realize JUST HOW CLOSE you are to fulfilling those flight dreams and inspirations – becoming a pilot, an instrument rating, upgrading your avionics, or… proudly owning your own aircraft. // 41 Airpark Road, Princeton. WHOA!! Soooo close!
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Tell us what you’re thinking. We’ll achieve it together. | 39n@princetonairport.com • 609-921-3100
Choice… it’s more than something you have – it’s something you DO. Choice, is an ACTION. // To those choosing NGFC for their training, instructing, rentals, and aviation dreams… we value who you are as individuals, and appreciate your thoughtful choice.
At 7,599′ X 150′, runway 06-24 at our KABE home base provides generous workspace to drill your departure and arrival routine into a smooth, orchestrated performance. // Practicing anything was NEVER this much fun. 😎
EVERYDAY, Ace student pilots advance their safe flight knowledge, training requirements, and pilot confidence. And while not every lesson is celebrated, overall PIC responsibilities are strengthened. // Here’s to everyday advancements. ?
NOTE: Content package gives a nod to training objectives, vs social media motivated recognition.
Banking off the energy of the Maverick, Top Gun movie release, flight school social audiences were encouraged to experience short field take-offs and steep turns in a creative Intro Flight promotional package. A g-force opportunity to grab your flight crew and… EARN YOUR CALL SIGN. ?
Recognized school and student achievements in a tradition inspired content package. Cutting and marking a new pilot’s shirt tail after the successful completion of a first solo flight is a sign of instructor confidence. // Creative, fresh, with impact value for social channel audience and school outreach.
Sure, your initial training is single engine prop, but we know you practice heads up situational awareness. The turbo-fan aircraft parked around us… yeah, you’ve got them in sight. // Train for the horizon. | acepilot.com
Empty tie-downs… 39N’s version of a ’mic drop’ by student pilots, renters, and intro-first timers chasing the day, and the dream of flight. // WHOA => that feeling of ACTION!!
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Holding back on your ‘pilot’ curiosity? Stop in! Let that be your first of many, aviation ‘mic drop’ moments. | princetonairport.com
Smile… SMILE… SMILE… smile… SMILE… yep, that’s how student success makes us feel. Whether 16 or 60, an aviation newbie or New Garden ‘lifers’ from early on, your achievements make us… SMILE! // Congrats! ?
NOTE: The “Smile” copy above was included in a post shared from New Garden Flying Field to NGFC’s Facebook page.
Our Cessna 172P TAA [Technically Advanced Aircraft] on final for Runway 6. Modern avionics, new interior and windows makes this 4 seat a gem for training and buddy adventures. // Yeah… think about it.
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Specs: acepilot.com/Cessna172P
EAA Chapter 240‘s ‘Increasingly Famous’ Breakfast schedule for 2022… IS AVAILABLE!! First up => April 16th. // Feels within sight! And gee, a food excuse to be at N57!
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Pancake details => eaa240.org/eaa-chapter-240/pancake-breakfasts
Ok, so winter flight opps might not rate high on your list, but you know it makes you a better pilot. Deep experiences vs screen learning. // To those who train in warmer climates, you carry the moxie of a seriously trained pilot. ?
Introductory Flight Gift Certificates – where the excitement of giving is matched by the exhilaration of receiving.
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Buckling into the pilot’s seat and flying an airplane with a Certified Flight Instructor safely at your side… gOOseBuMps! // An easy call for questions and to purchase: 610-268-2624
Certificates also available for student training accounts and rentals. Oooo… !!
Content package for Flight School Business Newsletter, published by the Aircraft Owners and Pilots Association. Package highlighted approach to crafting effective Calendar Communications. Psyched to partner with the worlds largest general aviation community organization in providing content for their members and publications.
NOTES: Provided content for newsletter. Graphic displayed here is advertisement from AOPA Pilot Magazine.
Social, promotional boilerplate package, but with seasoned visual and copy touches that provide a consistent audience moment and brand experience.
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CHECKOUT PROMO => Diamond DA40 // Add to your pilot skills and gain rental options with this Checkout Promotion at the Princeton Flying School! [Two Notes: 1. Lead copy shown only due to length of promotional text. 2. 2021 post with image captured in 2019 and sourced from asset library.]
Two members of our fleet ‘family.’ Reflecting the supportive, flight togetherness we extend to all students, pilots, and aviation dreamers.
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Don’t mind them if you sense they’re looking in your direction. They must feel that you’re just… plane friendly. ?
The thrill of flight goes far beyond first solos and checkrides. Rewarding career opportunities and dreamed personal achievements… all within your hands. // Train for the horizon.
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An Ace student pilot stands with one of our C-152s at Hangar 7. // acepilot.com
Authentically crafted content makes multiple connections and amplifies value and recognition in a shared social post.
Don’t let a shortness of knowledge or confidence stretch out your days between flights. Time with a CFI can help you fully embrace your privileges and opportunities, and make you a safer pilot. // 610-268-2624 to schedule, or login to your online account.
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Cross winds, flight or destination planning, flight maneuvers, instrument credentials… fly with confidence.
Reluctant campus commuters find joy in our Residence Coordinator positions that include an on-campus apartment. [WHAAAAAT!?]
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Campus housing, block meal plan, work experience… oh, this is sweet! inn.rutgers.edu/studentjobs [Share the joy!]
NOTE: Part of series of student commuter themed hiring posts.
Pointing out the yoke mounted power trim upgrade in our Cessna 172. We’ve referenced it before, it’s just most are glassed over by the avionics. ( We’re used to it. 🙂 )
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Stop by for a look. Or better, schedule a flight! | acepilot.com
Your Private Pilots License is the doorway to a wider journey in aviation and life adventures. A path that you can begin at almost any age. // Forever dreamer or lifelong participant… you choose.
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Need direction to begin your climb into the pilot seat, let’s chat! | 610-268-2624
Photo: Lake Pleasant, Upper New York State
N10VF, a Cessna 152 – holding short, Runway 24 at A1, ready to depart. // Eager to get in the air, while appreciating the traffic safety of ATC and the controlled airspace of KABE.
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Yeah… you need to squeeze flight time into your schedule. #MakeTime // Pilot Training | Flight Gift Certificates | Aircraft Rental | acepilot.com
You probably liked us because we’re not your typical kind of place. Maybe it’s our Rutgers setting, the vibe of a collegiate campus, the convenience, or just plain great guest care.
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We’re still us, just not ready to safely reopen to all our beloved guests. (But we CAN’T WAIT to show you our updated lobby. ? ) // Our current status => go.rutgers.edu/blsx6j6i
The wonder and thrill of pursuing that long imagined dream of flight… well, we can’t say it erases lost time, but we do notice it changes how people feel about themselves.
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We’re very people oriented. We’d love to hear your thoughts and share some options for that first flight, a return to the left seat, or a new endorsement. | 610-268-2624
Shout-out to Lehigh-Northampton Airport Authority at Lehigh Valley International Airport (ABE) for their responsive staff and continual aircraft refueling, keeping our student pilots on schedule and in flight training mode. ?
SHARP airport surface video from the FAA. -> Really! <- Reinforces destination planning and preparation no matter where you’re heading. Also makes you appreciate the simplicity of our home field, N57.
Note: Image was pulled from the video.
While you’re working out ways to slide ‘aviation time’ into days like today, we’ll make sure we’re ready when you arrive.
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An avionics upgrade, flight lessons, skill building… friendly excuses – um, SUGGESTIONS – to aid the effort. // Questions, or chat => 39n@princetonairport.com | 609-921-3100
To forgo a flight over pilot/weather/aircraft concerns is always a valuable learning experience. A pilot is always learning, even if it’s on the ground in a no-go decision.
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Aeronautical Decision Making and Risk Management are knowledge components you’ll learn and practice in training to be a safe pilot.
Your friends know you’re working toward an aviation career. They likely have no idea how hard it is to go to class. 🙂
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Thinking that could be you? You’re probably right. Let’s chat!
acepilot.com | 610-264-1105
Shout-out and kudos to N57’s leader-in-chief for a sharp profile in April’s AOPA Pilot magazine. // We’d add customer champion, community ambassador, student advocate…
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Now you have a name to that friendly N57 mug. 🙂
https://www.aopa.org/news-and-media/all-news/2021/april/pilot/pilots-jon-martin
Event posting following Facebook’s format. Distinctive photograph helps grab attention, adding to business recognition and fan/follower value.
A fresh take on an inspiring ‘Zoom’ session – at an altitude, not a time. ALL invited to participate. Password… Private Pilot. 🙂
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Need help ‘logging in’ to this activity, simply call Mary in dream support. 610-268-2624 [Photo: 3500 MSL, NW of Limerick]
“Only touch what you need.”
“Guest Safety, bundled in every overnight.”
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Referencing messages from LiMu Emu & Doug via Liberty Mutual, and Flo of Progressive for a more lively approach to introduce a video detailing COVID safety and facility cleaning measures,. A video staple of pandemic effected B2C businesses and their communications.
The FAA Safety Team website has a massive amount of information and resources to help keep your pilot senses engaged when weather and schedules keep you grounded. // Time… well spent!
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From that first small spark, the dream – or pull of flight – can lift you as high as you can imagine.
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Captain Sarah Kociuba => B-2 Flight Instructor.
Super Bowl flyover will be lead by Captian Sarah Kociuba
Note: Shared this moving article from Marie Claire on Captian Kociuba’s climb as a tie-in to game day festivities.
As many pilots will attest, squeezing flight instruction into an existing work/life schedule was their route to earning a license. A path that made the achievement feel so much sweeter.
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Training at your pace or on your schedule… we’ve got that! Chat with Mary and let her know what you’re thinking. // 610-268-2624
Note: Image was pulled from client website.
// Preflight + Traffic Pattern ZOOM SESSION //
Hosted by CFI Wesley Chin // Tues., Feb. 9th, 7-8 PM.
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Join a detailed discussion on preflighting a 172R, PLUS the Ins & Outs of the Traffic Pattern // To participate => email 39N@princetonairport.com or call 609-921-3100 so we can put you on the list to access the Zoom meeting. Invite your friends!
NOTE: Photo pulled from client newsletter and edited for a more dynamic presentation.
Where you choose to go for your pilot training matters. Our KABE location provides an enhanced training environment and deep pilot skill set. Beneficial for career and recreational training interests. // Airfield diagram => https://bit.ly/3qUanWQ
A fun set of service-themed, retro style travel posters invite viewers to a ‘must-experience destination,’ featuring conference services and overnight accommodations. Created as a fresh and entertaining way to keep pandemic halted business services, and the facility’s unique university setting, in front of audiences.
An inviting retreat for overnight rest and conference gatherings, infused with vibes of a collegiate campus. Your vision… SO SPOT ON!
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We have reopened with limited guest accommodations. Details =>
https://go.rutgers.edu/blsx6j6i
#rutgersuniversity #campusinn #newbrunswick #retreats
A proficiency review with a CFI, or that instrument rating you’ve been kicking around for sometime… the New Year offers the perfect go point for left seat tune ups and envisioned goals. // Fly safe!
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610-268-2624 to schedule.
We appreciate your patience as we navigate a phased reopening that allows us to open our doors to limited guests. // And as we wait to safely welcome back all guests, the full spirit of #Rutgers quietly waits as well. // Details => https://go.rutgers.edu/blsx6j6i
Email outreach utilizing Constant Contact, an online email marketing tool, to further announce a phased reopening with limited guests. Launched to three separate in-house email databases.
View => https://conta.cc/39vK9TD
Time to IDENT and let 2020 know where we are – for safe separation. [ thinking twice just to make sure. ] The potential of a fresh new year… energizing! Wishing you all you imagine.
Even when our houses are different, we all share the call of Home.
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Wherever you call home, we wish you a
* * * * * * Happy Holiday! * * * * * * * *
PROS: Unforgettable, perfect fit, in-stock, easy purchase. // CONS: Often indescribable, can spark a new activity, may encourage others => an Intro Flight Gift Certificate <=
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Last minute gift solution. // 610-268-2624 to purchase. $75 // Certificates also available for student training accounts and rentals.
Those things in life that you SHOULD have done, or acted on when you could. // Don’t let another moment or opportunity slip away.
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Photo: A first step inquiry to learn more ultimately lead these New Garden students to become private pilots. // Imagine.
Weight & Balance, Checklists, Pre-Solo Written Tests, Documents and more are available for download from the Ace Pilot Training website. // Grab what you need for your flight bag.
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“Any ideas?” A question often asked around the holidays.
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We ask you to share the idea of an Intro Flight Gift Certificate – $75. An experience carried for a lifetime, and supports a local business. // newgardenflightconnection.com offers inspiration and contact details. // A simple call to purchase => MUCH appreciated.
For additional examples or questions regarding content/audience strategy, simply email me!